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Posts Tagged ‘quality control

Process this… it’s important

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Creating a new business, a new product, or a new service is a process.

There are those of you (of us) who would like to skip steps.  Perhaps you know (KNOW) so much about your market that the competitive analysis effort is deemed to be a waste of time.  It isn’t.  Take a few minutes to put together a Competitive Analysis grid.  (That was the secret we revealed a while back.  The Competitive Analysis is a grid.) Document what you know.  There might be holes in your knowledge.  Find them now.

Perhaps you’d prefer to skip the step associated with detailing the overheads.   Don’t.  That step may be the difference between financial success and financial failure.  Be a little more diligent here, even if your style is seat-of-the-pants.

Research indicates that skipping steps is not the path to success.  This is true in cooking or building a shelf as well as building a business.  The steps are there for a reason.  The finest quality is a result of doing all the little things.  The trick is learning why the step exists and then asking questions.

27Across is not advocating the skipping of steps.  We’re letting you in on the reality that the steps are not completed in lock-step order.  There is an ebb and flow to getting through the steps.  Sometimes you’re working on steps 3, 4 and 5 one day and steps 1 and 7 the next day.  We’re not even defining the actual steps because there are plenty of gurus out there with 5-Step, 8-Step, and 10-Step programs.

We’re making sure that our audience is prepared for the ITERATIVE nature of completing the steps.  We’re making sure that our audience “gets” that the process is creative and sometimes a little chaotic.  And we want to translate Execuspeak into plain English.  Our goal is to develop and provide tools that reflect these realities of business creation.

Written by Carol Heiberger

March 25, 2010 at 2:37 pm

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