Posts Tagged ‘information_gathering’
Analysis, schmalysis
How many different kinds of “market research” or market analysis are there anyway?
Ever hear the story about how Eskimos have 95 words to describe “snow?” Business professionals have 95 (at least) different ways to analyze the market. Each describes something different.
Skiers want snow like powder. Ice sculptors want wet snow. Get the picture?
Once you get the hang of it, it will become apparent that each different type of analysis is actually describing something different and something that might be important to you.
Not only that, when you’re looking at all the piles or files of research that you’ve collected, the different types of analysis will help you sort all that information into usable topics.
Try this:
Set up five file folders:
- Customer Description
- Competitor Description
- Market Description
- Trends,
- Competitive Products
Now sort your stuff.
Maybe you’ve got lots of information that doesn’t fit into the five folders listed above. Don’t throw it away! Look at it…Is there a common theme to those documents? When you figure that out just open up another file. Chances are it’s an important category of information for your business.
When you review the materials thisway it’s just easier to understand what’s relevant, what’s important, and what’s not.
